Adventist Information Ministry (AIM) has been advancing the North American Division’s (NAD) evangelistic efforts since 1982, when it was established on the Andrews University campus in Berrien Springs, Michigan, as an evangelistic contact center for Adventist media ministries. Today, it serves as the division’s epicenter for connecting broadcast and social media interests with local churches through phone and online platforms. The success of AIM’s recent digital evangelism efforts, namely working with churches to run social media ads for prayer, has necessitated a larger workforce.